Slovenian philosopher Slavoj Zizek discourses on fresh cultural capitalism that clusters mass consumption with the social currency of redemption products – such as fair trade coffe – and the rooted hypocrisy therein. Environmentally enlightened buying habits do not stem mass consumption, they just help people to feel less guilty (or more egoic) about themselves and their import sources. At its root, buying fair trade products does not alter the immoral economic system that drives trade.
Then again, this guy’s from the Balkans so he’s got some good reasons to be disappointed with everything.
